High-Velocity Survey Research

Research-grade surveys at high velocity

AI-moderated interviews, video surveys, advanced conjoint and pricing research — the tools that cost $50k/year elsewhere, built into one platform you can actually afford.

AI
Moderated Interviews
14
Question Types
HB
Bayesian Analytics
Respondents

Everything you need, nothing you don't

From question design to Bayesian estimation — a complete research toolkit that doesn't require a statistics PhD to operate.

AI-Moderated Interviews

AI conducts in-depth interviews at scale — probing, following up, and adapting in real time. Hundreds of qualitative conversations, zero moderator fatigue.

Video Surveys

Capture rich, unscripted responses on video. Respondents record answers naturally — no scheduling, no calls, no transcription hassle.

Every Question Type

MCQ, ranking, Likert, matrix, free text — plus Conjoint CBC, MaxDiff, and Van Westendorp for advanced pricing and preference research.

Advanced Analytics

Hierarchical Bayes, Latent Class segmentation, Market Simulator, significance testing — research-grade analytics built in, not bolted on.

Panel Management

Track respondents across studies, manage quotas, auto-distribute via unique links, and monitor completion rates in real time.

Export Everything

Download raw data, analytics, and click logs as XLSX. Full API access for integrations with your existing research stack.

Built for teams that do their own research

Whether you're running pricing studies, feature prioritization, or qualitative interviews -- Pythia gives you the tools without the overhead.

Product Teams

Pricing research, feature prioritization, and concept testing without waiting for a research agency.

Market Researchers

Conjoint, MaxDiff, and Van Westendorp with built-in HB estimation and market simulation.

UX Researchers

AI-moderated depth interviews at scale -- qualitative depth with quantitative reach.

Consultancies

White-label research capability for client projects. Self-hosted, no per-response fees.

From brief to insight in four steps

No consultants, no waiting. Design, distribute, collect, and analyze in a single workflow.

1

Design

Build your survey with 14 question types, screening logic, and AI moderation. Or paste a brief and let AI generate the questions.

2

Distribute

Send via panel invitations or share an open link. Track respondent status, send reminders, and enforce quotas.

3

Collect

AI moderates responses in real time -- probing for depth, evaluating completeness, and generating follow-ups automatically.

4

Analyze

Hierarchical Bayes, Latent Class segmentation, market simulation, and significance testing. Results in minutes, not weeks.

Built for researchers who move fast

Every feature designed for speed without sacrificing methodological rigor.

AI-Moderated Depth Interviews

  • AI moderator adapts follow-up questions based on respondent answers in real time
  • Run hundreds of qualitative interviews simultaneously — no scheduling bottleneck
  • Automatic transcription and thematic analysis of responses
  • Customize interview guides with branching logic and probing rules
  • Get qualitative depth at quantitative scale

Video Survey Responses

  • Respondents record video answers directly in the survey — no app download needed
  • Capture facial expressions, tone, and nuance that text responses miss
  • Built-in video playback and organization in the response viewer
  • Works on desktop and mobile browsers
  • Export video responses for presentations and stakeholder reviews

Conjoint Analysis (CBC)

  • Choice-Based Conjoint with randomized experimental design
  • Multinomial logit estimation with per-attribute importance scores
  • Market Simulator — model share of preference, sensitivity, and willingness to pay
  • Hierarchical Bayes estimation for individual-level utilities via MCMC
  • Latent Class segmentation to discover preference-based respondent segments
  • Optimal product finder across the attribute space

MaxDiff (Best-Worst Scaling)

  • Balanced Incomplete Block Design (BIBD) for optimal task generation
  • Best-Worst scoring with anchored zero-centered utility scales
  • All-pairs significance testing with Bonferroni correction
  • Discrimination analysis — identify items respondents distinguish clearly
  • Hierarchical Bayes for individual-level preference estimation
  • Latent Class analysis to find natural respondent segments

Van Westendorp Price Sensitivity

  • Four-question PSM methodology (too cheap, bargain, expensive, too expensive)
  • Automatic calculation of OPP, IPP, PMC, and PME price points
  • Interactive price sensitivity curves with intersection markers
  • Revenue and demand curve analysis with optimal price identification
  • Works with any currency — respondents enter prices directly

Response Quality & Screening

  • Automated quality scoring (0-100) with speed, straight-lining, and open-end checks
  • Server-side screening logic with disqualification routing
  • Browser fingerprinting and cookie-based deduplication
  • Minimum time-per-question enforcement to prevent speeders
  • Optional questions with skip logic and branching

Panel & Respondent Management

  • Create respondent panels with custom fields and metadata
  • Auto-generate unique survey links per panelist for tracking
  • Monitor completion rates, quotas, and field progress in real time
  • Redirect panelists to custom completion/termination URLs
  • Support for external panel providers (Cint, Lucid, etc.) with query param pass-through

Data & Export

  • XLSX export for responses, analytics, click logs, and panel data
  • Per-respondent and aggregate analytics views
  • URL shortener with full click tracking, geo location, and query param pass-through
  • CMS pages for custom redirect destinations with visit analytics
  • Rich text survey introductions and completion messages

Frequently asked questions

Answers to the questions we hear most.

What is Pythia?

Pythia is an AI-powered survey research platform built for pricing research, feature prioritization, and qualitative interviews at scale. It combines advanced methodologies (Conjoint CBC, MaxDiff, Van Westendorp) with AI-moderated depth interviews in a single self-hosted platform.

How is this different from Qualtrics or SurveyMonkey?

Pythia includes research-grade analytics (Hierarchical Bayes, Latent Class, market simulation) that Qualtrics charges $100k+/year for and SurveyMonkey doesn't offer at all. It also has AI-moderated interviews -- the AI follows up on respondent answers in real time, something no traditional survey tool does.

What advanced analytics are built in?

Multinomial logit and Hierarchical Bayes estimation for Conjoint, Best-Worst scoring with all-pairs significance testing for MaxDiff, Price Sensitivity Meter with revenue curves for Van Westendorp, market simulation with sensitivity analysis and willingness-to-pay, and Latent Class segmentation for both Conjoint and MaxDiff.

How does AI moderation work?

When a respondent answers a question, the AI evaluates the response for depth and specificity. If the answer is surface-level, it generates a contextual follow-up question -- probing for examples, clarification, or reasoning. This continues for 1-3 rounds until the AI determines the answer is complete, then synthesizes a refined answer combining all exchanges.

Can I use it for pricing research?

Yes -- Pythia supports three established pricing methodologies: Choice-Based Conjoint (CBC) for trade-off analysis and willingness-to-pay, Van Westendorp Price Sensitivity Meter for acceptable price range identification, and MaxDiff for feature importance ranking to inform pricing tiers.

Is it self-hosted?

Yes. Pythia runs on your own infrastructure -- your database, your S3 storage, your domain. No per-response fees, no data leaving your environment, no vendor lock-in.

What question types are supported?

Multiple choice (single and multi-select), free text, audio recording, text with audio, numeric scales, ranking, matrix rating, constant sum, numeric input, Conjoint CBC, MaxDiff, Van Westendorp, and stimulus-only (media display without answer collection).

Who built this?

Pythia is developed by Monetizely, a pricing strategy and market research consultancy. It was built to bring enterprise-grade research capabilities to teams that can't afford or don't need the overhead of traditional enterprise survey platforms.

Move fast without cutting corners

Join the waitlist for early access. Built for teams that need enterprise-grade research tools without the enterprise price tag.